Guus Goorts | Higher Education Marketing - Alphen, Netherlands

Successful Higher Education marketing depends on a lot of puzzle pieces coming together: strategy, analytics, campaigns and follow-up. There’s no “star agency” you can hire as a school to do everything; successful education marketing requires lots of alignment and a strong internal skill base to direct the efforts.

My book, Successful student recruitment with Google Ads, is about exactly that. I don’t just cover the mechanics of Google Ads campaigns, but also describe all the puzzle pieces that need to fit, from strategy to follow-up.

I’ve also developed online marketing courses specifically for Higher Education marketers. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice.